You’ve gone through all the difficult parts of building and marketing your course. Congratulations! But now you might be wondering what’s next. If you haven’t any plans to create a new course with totally different content, is this it?
Not so fast. While many people turn to online courses as passive income, the reality is that to keep your course relevant and useful, it will require some ongoing effort on your part. The good news? You can continue adding value to your existing course, making it appealing to new students and even creating an opportunity to market to previous students. The catch? It requires updating your course regularly. If you’re not sure where to get started, check out our suggestions.
Keep current events out of it. Mentioning things like specific events or times can date your course much more quickly than you’d like. Even something that happened six months or a year ago can feel like an eternity to customers, who are wondering how up-to-date the information they’re being given is. It also means you’ll have to update those points eventually anyway because they’ll be out of date. Wherever possible, refrain from referencing current events or specific references to months or years to save yourself the hassle of having to tidy up later.
Review your course every 3-6 months for accuracy. How often you should review your course content depends on the content, but a good rule of thumb is to schedule a review every quarter or every 6 months. During these reviews, you’ll want to assess whether all the information is still accurate. For example, if you reference software or rely on third-party practices, like Google, things can change quickly, rendering earlier information obsolete.
If the core information is still accurate, your course might still be due for a refresh. Perhaps your earlier videos look a bit low-quality a few years on or there have been have new developments that you think students would benefit from knowing about. These are all important reasons to give your course and brand a refresh.
Take student suggestions on board. It’s likely that you’ve received feedback from your suggestions since you launched the course. It’s worth taking a critical look at what they’re saying and seeing where you can implement changes or improvements to make the course an even better resource. This *is* your audience, so listening to them is important.
If you haven’t received feedback, you may want to send a survey to previous students or automate one to be sent to students at course completion—or, if it’s totally self-guided, X amount of days after purchase.
Have a significant update? Remarket to previous customers. So you’ve re-recorded all your videos, you’ve added in lots of new, helpful information, and you’ve incorporated student feedback to make changes. These are absolutely selling points for marketing to new students, but it’s also a great way to reach out to former students!
If purchasing your course offers clients lifetime access, be sure to let them know that the modules have been updated. Don’t forget to ask for feedback! You may also consider offering former students a discount code they can share with friends and family so that their contacts receive a discount on purchasing your improved course.
Are your courses only available for a limited time? You could offer the new version at a heavily discounted rate for those students who already took your course to arm them with new material.
Whatever you decide to do, the takeaway is that to keep your course fresh—and continue earning an income from it for years to come—refreshing it is a must.