It was at a business mentoring group that physiotherapist Andrew Darcey and his business partner James Trotter first heard about the possibilities of new domain extensions. Having recently established a business offering training courses to physios in Adelaide, the pair was looking for a web address that would help them stand out from other offerings [...]
Attracting students to your institution, qualification or training program is a constant battle for credibility and visibility. Your online presence is increasingly important in shaping your perceived value to prospective students and adult learners. Creating targeted microsites to showcase courses and combining these microsites with a unique Top-Level Domain (TLD) like .courses is a clever [...]
Your web address and email address are often the first impression the world has of you - and we all know what they say about first impressions. Internet-savvy marketers know your internet presence is your virtual ‘front door’, and website domain names have long been used to make a brand statement. For example, domain hacks [...]
One idea by one startup has the power to transform not only an industry but everyday lives. From making file sharing more efficient to developing cleaner forms of transport, startups have been behind some of the most important technological advances. Here are four innovations that have taken off thanks to the ingenuity of startups. 1. [...]
As a business owner or marketer, how do you compete in the huge online scramble for the consumer dollar? You ensure you have a strong and recognizable brand. There’s a reason why more people buy Coca Cola even though reports suggest Pepsi performs better in blind taste tests; its brand is recognized by 94 percent of the [...]
Monday, 21 December 2015: For many businesses pondering the switch from a .com to a domain name under a new Top-Level Domain (TLD), one of the common barriers is the fear of losing or damaging the search ranking of their existing website. In the past, Google has been notoriously tight-lipped about the search performance of new [...]
By Eamon McGrath Product Manager, .courses People enrol in courses for many different reasons. Sometimes it’s to increase job prospects, sometimes to further existing skills or learn a new one, sometimes purely for fun and enjoyment. These courses can be formalised qualifications – degrees and diplomas, PHDs and doctorates. They can be vocational courses, short [...]
New domain namespace goes live to offer memorable web address options for education and learning providers. Melbourne, Australia – 23 September 2015: Learning providers now have their own home online to market their services, with the .courses Top-Level Domain (TLD) becoming available to the public today. Providing greater availability, authority in the education and training [...]
Cyber-squatters can wreck your reputation and reach Cyber sabotage sounds like something that only happens to big multinational corporations, not everyday Australian blogs and businesses. Unfortunately, cybercrime is a lucrative new frontier for those who are tech savvy and unscrupulous, and it’s thriving right here in Australia. At its worst, it can negatively impact the [...]
Google has made its name synonymous with the Internet by transforming the way we use and understand the web. We don’t just search – we Google. The big question is – what’s next for the tech giant? Clues to answer this may lie in the company’s increasing interest in new Top-Level Domains (TLDs). TLDs are [...]
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