A website is essential in today’s competitive online education marketplace. Your website is your way of communicating with the world, and is often the first impression that you have on a potential student. Building a great website doesn’t have to be a difficult task, attending to a few small details on your site will increase credibility and help drive more website leads for your course. Below are some easy tips to transform your website traffic into business leads.

 Include Quality Content

Having good quality informative content is crucial, people on your website should be able to get all their questions answered by the content you provide. Another trick is making sure your content is regularly updated, if the information is invalid or out of date it can result in the loss of credibility. If a promotion has ended or a specific course is not available, make sure to remove it. Having a site with quality, up-to-date content will provide not only visitors but also search engines with reliable information and will help build course credibility. 

 Add a “Contact Us” Form 

As visitors read through your site and soak in all the content-rich pages, the next thing they’ll look for is how to get in contact with you. The first step in building a “Contact Us” form, is adding a new page in your navigation menu. Yes, you can put the form in the footer on your site, but it can easily get lost there and you want to make sure students can quickly and easily get in touch with you. Adding a Contact Us page allows people to find the information they’re looking for. On this page, add information such as your address, your phone number and a contact email. Adding this information instantly builds trust with visitors, as they know exactly how to contact you.

 Utilize Social Media

While thinking of ways to increase credibility and bringing people to your site, don’t leave out social media. There are two ways to utilize social media in this sense. On your social networks, make sure to have your current website linked in your bio and also include website links in your promotional posts. Consistently posting with an attached link to your site will generate leads from your social media and make it easier for followers to find your website. Another way to take advantage of social media is to add a link to your accounts directly to your website. Visitors can easily click off to check out your social sites and see consistent posting and social media activity. This builds confidence in users about the credibility of the course you offer. Both of these tips will lead people engage in your website and in turn increase traffic, and leads.

In today’s digital age you need to have a credible website and brand to generate leads and always ensure that users have a clear path of contact to get in touch with you. By implementing the tips offered on this page, you will ensure that users, and search engines, take your website seriously and that your website traffic turns to leads. And more leads means more students for your course!